On the surfac e , th e question  of how your  organization provid es video training  content  seems like a simple  one – do  you buy off the shelf, create training videos yourself, or find some balance between the two?  

Put simply,  your organization should likely  be doing both –  creating  some  video training content ,   but  buying a lot  more . H ere’s the best way to mix your video content and why. 

Which Video Training Topics to Produce Yourself  

Your  organization possesses unique subject matter expertise on some topic areas that  include  products or services sold ,  organizational culture ,   or  processes and systems.  Off-the-shelf video training providers don’t have this “native subject-matter expertise” readily available for purchase. 

When you want to introduce your culture to new hires, using a generic introductory video is never the best practice. Creating your own  videos   about  your company culture is a powerful way to demonstrate your values to new members of your organization .  

Because each organization is unique, there is no off-the-shelf content in the world that will precisely capture what makes your culture special – in the same way, there is no off-the-shelf content that will explain the brilliance of your product to the employees in charge of selling it.  

In instances like this, where content is exclusive to the organization’s nuances, the best way to deliver  it  is through instructor led training or  custom  video  content.   You  should look to  create   your  own  video training  when the subject matter expertise is unique to  your  organization, e.g. product training, internal processes or systems,  and  aspects of new employee orientation.    

The reason  to create  this type of  video training  content, or any content for that matter, is to ensure that employee learning is directly linked to the specific needs and cultural anchors of the organization.  

Understanding the Costs and Benefits of  Video  Training  

While each organization is unique,  many of the same skill gaps can be found in a variety of organizations , and these create   challenges that slow the progress of business Whether your employees need help with  basic communication skills, problem-solving and decision-making skills,  or  leadership development video training consistently ranks as an effective method for bridging those gaps.  

There are  several  things to consider when build ing  a video-based employee training strategy :  

  • Compliance laws are ever changing, which means that keeping custom compliance content up to date would take significant time each year. Some anti-harassment laws are so comprehensive that courses can be  longer than  two hours! It’s not realistic to  create  your own content for these courses every year.  
  • A large library means that each course is written by and taught by subject matter experts. We know that L&D professionals are smart people, but outsourcing knowledge to experts is a great way to ensure that the content you provide is as strong and factual as possible.  

Consider  how complex and expensive the task of  creating  customized  training videos   really is –  serious time commitment is required to research a topic, put together an effective script, film the content, and then edit it into a cohesive and effective video.   

This time commitment costs your organization in salary, but there are  other  significant costs to consider  as well  

Creating your own video training  requires :  

  • Access to  resources  – studios,  video  editing capability ,  and personnel  
  • Skills  – instruction al  design, script writ ing  and editing , direct ing , produc ing , videograph y , lighting,   etc.  
  • Time  – the time to develop, produce ,  edit , and publish  videos  

The  total cost involved  is staggering,  which means it’s in your best interest to minimize the amount of  video training your organization creates itself. There are plenty of providers  that can help you out in that arena.   

D on’t get seduced by the fact that your organization might have a training department or in-house instructional design expertise. Use off-the-shelf content collections to augment the custom content your in-house resources should  create  

It’s a much wiser allocation of your organization’s time and money. 

The Best Approach  t o Curating and Creating Video Training Content  

C omprehensive ,  off-the-shelf  video training  collections are perfect for developing foundational skills and knowledge , but they can’t substitute  for  well-made content that builds on your organization’s culture or explains your product.  

Therefore, a healthy mixture of off-the-shelf content and custom, self-created content is the best approach to a video-based training strategy. To illustrate how this strategy might be implemented, let’s use a customer service rep at your organization.  

Broadly speaking, customer service professionals might need mastery of some core  skills ,  such as communications (verbal, phone, email, listening skills), problem-solving, emotional intelligence ,  and business acumen.  High-quality, c urated ,   off-the-shelf content is the best way  to  train these  types of  skills .  

T raining can also be used to build relationships in your organization, and help employees understand how to behave within your  culture . You can use custom content to reinforce these behaviors, by demonstrating your values and mission, while also teaching product nuances that will help them solve customer challenges faster and more effectively.  

Providing training on core skills and company-specific  topics  will create a more effective and well rounded workplace.     

SURPRISE BONUS OPTION: Customizable Off-the-Shelf  Video  Content!  

We’ve talked about the time and costs that come with creating  your own training videos , and while there are benefits to that option , creating thousands of videos and keeping them relevant would take an entire  production  team – something most program managers don’t have.  

But what if you could customize off-the-shelf video training to make it even more relevant to your specific needs?  

电竞王者(南昌)下注赛事网址’s Content Customization Tool  gives you a high level of control over the messages your learners are receiving, without having to create training videos from scratch!  

With an easy to use interface, you can  customize  o ver  1,500  电竞王者(南昌)下注赛事网址 Productions  video lessons  to  fit them to  your branding and training intentions .   You’ll be able to edit the lesson titles and descriptions,  the interactions that help learners retain information, quiz questions, caption files, and support materials.  

This means you get many of the benefits of custom, self-created content while having the cost-saving and  curation benefits  that come with a full library of off-the-shelf video training content. 

Sounds like a pretty sweet deal, doesn’t it?  We’d love to talk with you  about how  our  online content library and  customization tool can  help you  build a stronger training program –  click here to request a demo and talk with one of our training experts!  

Want to learn more about how off-the-shelf content can transform your organization? Read our free ebook,  “Off-the-Shelf Content: Your Secret to Optimizing Employee Training!”